My Timeline
Present
University of Southern California Annenberg School for Communication and Journalism
Presently, Mallari is working full time at Wolf Kasteler Public Relations while pursing a Master’s Degree at the University of Southern California.
Executive Assistant, December 2021 – Present
Wolf Kasteler Public Relations
At Wolf Kasteler Public Relations, Mallari joined the company as an executive assistant to one of the company’s Vice Presidents. She has since been promoted to the desk of founding partner and CEO, Annett Wolf where she assists on the personal publicity campaigns for talent in the film, television, and fashion industries.
Account Manager, December 2020 – November 2021 Account Coordinator, August 2020 – November 2020 Assistant, July 2020 – August 2020
Beverly Bond Public Relations
& Creative Agency
At Beverly Bond PR & Creative Agency, Mallari started as an assistant and grew to an account manager with many lifestyle and fashion clientele. She collaborated with the company’s CEO to draft and send press releases for optimal brand coverage in targeted media outlets as well as facilitated and secured meaningful influencer and VIP/celebrity partnerships. She successfully increased client KPIs through targeted media opportunities across all brands, helping diversify each client’s follower demographic. Mallari also spearheaded the development and implementation of new strategies within the company to help streamline communication, efficiency, and productivity. Mallari also assisted coordinators with campaign research, product gifting, and social media advising as needed.
PR Intern, October 2019 to January 2020
Plastic Public Relations
At Plastic PR, Mallari assisted with the creation and maintenance of new and existing media lists for all client initiatives using tools such as Cision, IMDBpro, social media for media contacts, event invitation lists, etc. She worked alongside the PR Director and Coordinators to draft and pitch editorial contacts, securing meaningful press placements. She also created all client electronic press kits, ensuring each was always up to date to share with brands and press. Additionally, Mallari assisted clients with social media strategy and planning for relevant platforms such as Instagram, Facebook, YouTube, TikTok, etc including advising on backend analytics and KPIs.
Undergraduate Student, 2015-2019
UC Santa Barbara
Mallari attended the University of California, Santa Barbara from 2015 to 2019 to receive her Bachelor’s Degree in Sociology with a minor in Italian. In 2017, Mallari spend half the year studying abroad in Rome, Italy. While at university, Mallari was a team member and director of award-winning hip-hop dance company, Untitled Dance Co. With Untitled, Mallari helped cultivate community relations, raising money for various local non-profit programs and charities.